Videodrome: Nirvana’s Smells Like Teen Spirit

Only truly disenfranchised nineties kids will get this. I joke, but Nirvana’s seminal debut Nevermind had a seismic cultural impact upon its release in September 1991, one that still resonates to this day. The lead single, Smells Like Teen Spirit, was troubled frontman Kurt Cobain’s attempt to write the “perfect pop song” (though he would later admit that he essentially ripped off the Pixies). Its bizarre rise to fame and DIY aesthetic gave birth to the grunge genre: a strange hybrid of metal, punk and alternative rock.The video shows the band playing in a dilapidated sports hall: greasy, decaying, soaked in an eerie orange tint. Crowds of young people gesticulate wildly from the rafters like a dystopian pep rally, before spilling onto the floor where they ritualistically propel themselves into one another. Spirited cheerleaders follow a hypnotic pattern before becoming untethered, waving their arms around as though they were possessed. The whole spectacle serves as an apt visual counterpart to the song’s venom. The video has today become something of a cultural artefact; compelling musical shorthand for the larger sense of worthlessness and disillusionment so irrevocably ingrained in the popular imagination’s conception of nineties youth culture.

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