Life in Plastic: Barbiecore and fast fashion What is Barbiecore and how has it affected the fashion world?

  ‘Barbie has worn many outfits over her long career as a fashion model/influencer and part time doctor, astronaut, vet, beekeeper etc. but the Barbiecore aesthetic is really inspired by her signature colour of pink and embracing her ultra femininity.’ … Continue reading Life in Plastic: Barbiecore and fast fashion What is Barbiecore and how has it affected the fashion world?

How TikTok’s ‘For You Page’ Fuels Fast Fashion The impact of short-form videos on short-term trends

Photo from Francois Le Nguyen on Unsplash. From the moment I succumb to the daily temptation to open TikTok and scroll through the app’s never-ending ‘For You Page’, until I finally muster up the strength to snap myself out of … Continue reading How TikTok’s ‘For You Page’ Fuels Fast Fashion The impact of short-form videos on short-term trends

A photograph of a beige sweater with a price tag and small green leaf on top of it.

Sustainability and Fast Fashion How to stay on trend without killing the planet

Originally published in print November 2022. Image courtesy of Anneleven via Getty Images. It can be hard to pass up a good retail therapy day, especially as a student who loves fashion and who is pursuing a stressful masters in … Continue reading Sustainability and Fast Fashion How to stay on trend without killing the planet

Fast Fashion and Classism: Why our approach to the industry needs to change

Fast fashion is by far the most accessible and affordable tool for stylistic expression. However, the industry’s processes of cheap and rapid clothing production, which creates items seldom made to last, is a perfect representation of capitalistic obsolescence; clothes become … Continue reading Fast Fashion and Classism: Why our approach to the industry needs to change

Erdem x H&M Collection – review Florals aren't just for spring.

●●●●○ Very few people have not heard of that famous line uttered by Miranda Priestly in the film The Devil Wears Prada: “Florals? For Spring? Groundbreaking.” Designer Erdem Moralioglu turns this statement on its head. On Thursday, 2 November, a … Continue reading Erdem x H&M Collection – review Florals aren’t just for spring.