Fringe Summit: Lauren Wirtzer, Head of Digital for Beyoncé

As part of the Fringe Summit event series, Thinkhouse PR hosted an evening with Lauren Wirtzer, Head of Digital Strategy at Beyoncé’s Parkwood Entertainment. Wirtzer handles all digital operations for Beyoncé, and lead the marketing campaign for the launch of last year’s self-titled album, which shocked the music industry and fans with a surprise release. Continue reading Fringe Summit: Lauren Wirtzer, Head of Digital for Beyoncé