“Sorry, the old Taylor can’t come to the phone right now… Why? Because she’s dead.”
Taylor Swift is savvy. After her social media was mysteriously wiped clean over a week ago, snippets of a writhing snake appeared – a signal to the pop world that Swift was about to return with a vengeance. She knows exactly what’s been said about her and by whom, and once again Swift’s taking back the narrative. Whether in her infamous celebrity feuds or her recent court victory, Taylor Swift is not content to let someone else’s version of events stand – a fierce recipe for this killer new single and the expected tone of her new album.
“Look What You Made Me Do” is the first single from November 10th’s upcoming new album reputation. From Mean Girls’ samples to direct Kanye and Katy Perry shade – “I don’t like your tilted stage,” referencing West’s latest tour and Perry’s 2015 Super Bowl performance – this is Swift in full-on diva mode, railing against those who have wronged her. With this single, ex-boyfriend Tom Hiddleston seems to have escaped her wrath (we’ll see if he makes it to that long list of ex-lovers who’ll tell you she’s insane come November). Many others, however, are not so lucky.
I admit it: I was dubious about the Hot Topic-esque cover art when it hit a few days ago. But if the rest of reputation keeps the tone of “Look What You Made Me Do”, I’m so here for it. Catty lyrics and a thumping beat? I’m already gagging in anticipation for RuPaul having it as a Lip Sync For Your Life number. Hitting all the same bunny boiler notes as “Blank Space” with the dark, unforgiving edge of “Bad Blood”, Swift’s newest single is super catchy yet Lorde-esque minimal, perfect for when you’re scheming your revenge against the “liars and the dirty dirty cheats of the world”.
If you like your Taylor dark, not dreamy, you’ll love the songstress’ explosive return.