Fashion in the Social Era In the era of social media, fashion is becoming more diffuse and embracing viral marketing and personal branding like never before.

Fashion has always been an avant-garde industry, chasing modernity and new ways of expressions. In the era of social networks and online magazines, fashion not only conforms to a system of global diffusion and marketing, but it also incentivizes self – promotion and personal brand–building as … Continue reading Fashion in the Social Era In the era of social media, fashion is becoming more diffuse and embracing viral marketing and personal branding like never before.

Dolce & Gabbana: Love is Beauty The underlying philosophy of the 'Secret Show' is not simply a celebration of beauty and preciousness, it’s an attempt to redefine an entire generation of Millennials.

Following their well-known love for excess and luxury, Dolce & Gabbana presented their pre – spring/summer 2018 collection in a (not so) secret event in Milan. In the sophisticated atmosphere of the Magenta Café, The Secret Show was not only … Continue reading Dolce & Gabbana: Love is Beauty The underlying philosophy of the ‘Secret Show’ is not simply a celebration of beauty and preciousness, it’s an attempt to redefine an entire generation of Millennials.